Buy Local. You've heard the plea time and again. It's a philosophy, a choice, a lifestyle people are adopting in Indy and around the country.

The economic impact of keeping the cash in town has been proven. But what's harder to quantify is how it feels to walk into say, G.Thrapp Jewelers and see a one-of-a-kind 19th century bangle in rose gold etched with flowers and flourishes and wonder what she was like who first wore it. Or to bite into a warm, freshly baked blueberry muffin from Illinois Street Food Emporium and suddenly be transported back to summers in your mother's kitchen. That just doesn't happen at Wal-Mart.

Love of local is boosting business in the Midtown area and owners and managers couldn't be happier. "One thing great about it is that local business owners really get to know their customers," says Elizabeth Shikany, manager of Marigold at 65th and Cornell Avenue. "And when you support local business, you're supporting your neighbors."

Now Midtown Indianapolis, Inc. has made shopping, eating and buying locally even easier. A convenient map of Midtown's shops, restaurants and attractions is available so you can locate these unique gems. Clothing and jewelry stores; cafes and bars; parks and cultural centers; and salons, galleries and more make up the over 200 shops, restaurants and attractions in Midtown.

Pick up your map at The Vogue, Zest, Just Pop In or any of the dozens of shops that carry them. Check it out online at midtownindy.org.