Converted from paper version of the Broad Ripple Gazette (v16n23)
Porch Light Public Relations - by Mario Morone
by Mario Morone
posted: Nov. 15, 2019
Myranda Annakin and Jennifer Chan are co-owners of Porch Light Public Relations. They recently shed some light on their work from their office, located in Monon Station at 1055 East 54th Street on the Monon Trail.
Porch Light Public Relations
image courtesy of Porch Light
"Myranda spent 13 years at WXIN-TV (Indy's Fox affiliate) managing the day-to-day editorial operations in the newsroom and coordinating coverage for events like the Super Bowl and the Indianapolis 500 before we started Porch Light. I worked in public relations agencies in San Francisco and Chicago as well as coordinating public relations efforts in-house at NoMI restaurant in the Park Hyatt Chicago before moving back to Indianapolis. Myranda and I met through our children, who at the time attended Northside Montessori, and we quickly realized we had a lot in common. As we both explored our career paths in 2013, we realized our professional talents and personal aspirations were a great complement to each other, so we decided to go into business together. A majority of the work we do is media-relations oriented and helping clients connect with the media to tell their stories and build brand awareness on both a local and national level," Jennifer explained.
Porch Light has a diverse client base. "We work with several hospitality and lifestyle companies, IT firms and non-profit organizations. Additionally, public relations is an integral part of how well an event or brand is launched in a market, so we frequently work on projects that help clients get the word out," she added.
Myranda Annakin and Jennifer Chan - co-owners of Porch Light Public Relations
image courtesy of Porch Light
They were drawn to the SoBro neighborhood from the beginning, so when they were seeking new space to expand, they literally moved around the corner to their current address. "We outgrew our old space at 1111 East 54th Street, but stayed a bit longer than we wanted because we really loved the neighborhood. When our current space became available, Myranda moved quickly to meet the landlord, Jackie Nicholas, and design a workspace that would fit our needs. We love that it has great visibility and that we have such convenient access to the Monon Trail and exposure to potential clients in the neighborhood," Jennifer noted.
Finding the right name for a business can be hard, but the Porch Light name occurred from a perceptive observation. "Myranda was sitting at home one day and when she glanced at the porch light on her patio, it just came to her. We wanted it to be welcoming and convey the meaning of what we do. It's a representation of helping to shine the light on our clients services and events," she mentioned.
Jennifer said, "The most rewarding thing about our work is when the media coverage we land for a client can be directly attributed to their growth. Helping people in the community learn about the amazing work that is taking place in Indianapolis and those who are making it happen is very rewarding." Myranda added, "Being part of the White River Vision Plan was an enriching experience. We had the opportunity to collaborate with several city and county agencies as well as numerous private sector partners to create awareness for a plan to enhance and determine the future of one of our core community assets, the White River."
"When we started Porch Light, there were a lot of larger PR agencies and independent practitioners in town. It was important for us to fit somewhere in between and to help fill a niche in the market," Jennifer emphasized.
Porch Light PR co-owners Myranda Annakin and Jennifer Chan can provide your company illuminating business solutions from their office on the Monon Trail.