Business cards can be an invaluable networking tool when you meet a new contact or potential employer. Depending on what information they contain, it could mean the difference between being contacted later or being left in a rolodex.

You could create a design or logo that uniquely describes your talents and abilities. There is only one person who will ever be like you and this is an ideal way to help you stand out from the crowd.

The front of your business card should contain your name and contact information. It doesn't necessarily need your home address, but should include your current or future job title you are seeking. A phone (or cell) number, e-mail address, LinkedIn page or webpage that displays samples of your work are also important. If you use a logo, try to create a visual balance between it and the information so it doesn't appear cluttered. For example, an aspiring teacher could use an image of a desk, apple or school while a programmer could include a computer icon. The image could appear on one side of the business card or in the middle with supporting text around it. Pictures can also be eye catching, like the Broad Ripple Village and canal aerial photo appearing on Gazette Publisher Alan Hague's business card.

The back of your business card can list your skills or career highlights, though clarity and brevity are crucial here. Include your related accomplishments in a bullet point format. While this information typically appears on a resume, it can easily be summarized. If left blank, you could be omitting valuable information that saves an employer time trying to locate. The difference in the cost of printing on both sides of a business card can pay off in the long run. A stack of resumes clutters any hiring manager's desk, but a business card can tell your story by emphasizing what you can do for a potential employer.

Use color or black type at your discretion. If you are seeking a creative profession, certain colors can differentiate your business card's appearance. If your position is more traditional, black text on a white background can be effective.

Local office supply stores can print business cards for you or the UPS Store on Broad Ripple Avenue at 466-9616. Another source is www.vistaprint.com. A minimal investment in a business card showcasing your skills could potentially lead you to a new job or career.