On June 1, 2013, Rhiannon Bibbs's dream became a reality. This date marks the grand opening of Bibbs's store, The Badd and The Beautiful, which sells clothes, jewelry, and accessories.

Bibbs studied apparel merchandising at Indiana University and worked for various retail stores, gaining experience along the way. "I have had the opportunity to work with amazing professors, retail managers, and entrepreneurs who helped to expand my retail knowledge and enhance my passion," said Bibbs.

Finding the location was a happy accident for Bibbs. "While eating dinner one night, I noticed the previous boutique had a closing sign in the window. At that time, our boutique was only online and I didn't have plans to open a store just yet," she said. Regardless, Bibbs and her mother, Mandy, decided to open up the boutique. "The location was perfect and Broad Ripple is a great neighborhood, so I decided it would be a great opportunity to open a store and continue to build the brand," she said.

The store's theme is centered on the idea that each woman has her own unique style, which can change from day to day. "I am inspired by the woman with fashion versatility. Some days I want to be a tomboy and wear sneakers, but other days I feel like wearing a dress. I try to buy merchandise that embodies all women," said Bibbs.

Just like the name, the boutique features many unique items that allow women to add bold new items to their wardrobes. "We really try to outfit two sides of a woman. We look for crazy prints, neon colors and unique items that they can only find here," Bibbs said.

These unique items allow the store to stand out from others in Broad Ripple and create a new atmosphere for women. "Fashion is about exploring and wearing what you like," she said. "Our store tries to encourage a woman to be confident and embrace her style."

Not only does Bibbs seek out unique items, she keeps affordability a big factor in her store, keeping all of the items under $50. Most of the merchandise comes from wholesale vendors, but some items come from local designers.

The Badd and The Beautiful is located at 841 Westfield Boulevard and is open twelve to six Monday through Wednesday, eleven to nine on Thursday, eleven to eight on Friday, and eleven to seven on Saturday.