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Everything Broad Ripple HomearrowRandom Ripplings Homearrow2009 12 18arrowColumn

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Converted from paper version of the Broad Ripple Gazette (v06n25)
The Wine Scene - by Jill A. Ditmire
posted: Dec. 18, 2009

Wine Scene header

I found this recent article from Chicago Business Wire source to be quite intriguing-and my follow up after is even MORE good news for wine fans.

Wine Sales Lush Despite Recession
Cheers! Salúd! Clink, clink! However you toast, American's will be tipping their glasses this holiday season. According to new research from Mintel, two-thirds of survey respondents (67%) say they partake in wine on holidays and special occasions while at home. Another 58% drink wine at home with dinner on an ordinary night.
The wine market has grown 20% from 2004-09 despite the recession; however, shattered consumer confidence caused a 3.2% decline during the height of the financial crisis in 2008. As consumers begin to see signs that the worst of the recession is behind them, Mintel forecasts the wine market will stabilize and increase by 2.1% in 2009.
"Despite the recent decline, the future of the wine market looks bright, at least for moderately priced segments," says Sarah Theodore, Mintel senior food and drink analyst. "Value wines have helped consumers rethink their perceptions about wine. Domestic wines have proven to be somewhat recession-proof as unpretentious, economy-priced wines are fuelling recent sales."
How does wine chalk up next to its alcoholic beverage counterparts? So far in 2009, nearly half of survey respondents say they drink beer compared to just more than one-third who drink imported and domestic wines (47% vs. 35%). Only 17% claim to enjoy champagne and sparkling wines and even less drink port, sherry and dessert wines (7%).
Sarah Theodore notes: "As wine finds its way out of the recession, it might be taking on a new form. The down economy has given impetus to boxed wine. Marketers have an opportunity right now to really play up the benefits of this type of packaging and finally eliminate its 'cheap' image."
Nearly one in five respondents appears to be status-conscious when it comes to drinking boxed wine. Consequently, 35% of those aged 21-24 say they would drink boxed wine at home, but not serve it to guests, compared to 19% of all ages. In addition, 35% of 21-24 year old wine drinkers believe the wine brand they choose reflects their status to friends, compared to only 14% of all ages.

Put on your "box-ing" gloves:
Like the stelvin screw cap wines, "bag in box" or box wines have come a long way since the days of Manischewitz and Fetzer Sun Dial. Box wines today are an amazing value for the taste. Each box equals 4 bottles. So when you do the math, the price per box is about 5 bucks a bottle. WOW. And it tastes REALLY good!
As Holiday parties happen, here are a few of the best of the Box Wines I have tasted and highly recommend. All available at local wine shoppes in downtown Indy.
Powers Cabernet Sauvignon, Washington-rich, lush dry red with aromas/flavors of dark black cherry, vanilla. Smooth, easy drinking and organic.
Macatella, Spain- The Tempranillo grape--rustic earthy dry red- offers dry yet distinct black cherry, plum flavors.
Ovation Darling Hills Chenin Blanc, South Africa-crisp, bright, dry white with enticing aromas and flavors of white peach, tangerine, honeydew melon.
Powers Pure White, Washington-silky smooth off dry blend of Riesling and Semillon from organic vineyards.
Gran Verano Sauvignon Blanc, Chile-Tangy, bright, refreshing dry white with in your face flavors of white grapefruit, pink grapefruit and soft green pepper.



Jill A. Ditmire is an Omnimedia wine specialist, AWS certified wine judge, freelance broadcast journalist and 20+ year home owner in the Warfleigh neighborhood of Broad Ripple. Send your questions and comments to Jill at jill@broadripplegazette.com
Also on INSTAGRAM @jaditmire




jill@broadripplegazette.com
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